Convert unused appointment capacity into controlled, commercially sound recovery - without disrupting your existing business.
Your Ghost Revenue result shows the gross appointment value currently passing unused through your salon calendar. The question now is not how to fill every empty appointment - it is which appointments should remain protected, and which are genuinely suitable for recovery.
The Ghost Revenue calculation measures gross appointment value attached to unused capacity. Before acting, every salon must work through a series of commercial filters. The headline number is the beginning of the analysis - not the recovery target.
CAPTURE converts a large headline number into a smaller, commercially responsible opportunity.
The first three steps run before any appointment is made available on Glammr.
The Protect step is where most of the commercial discipline lives. It runs before anything is listed on Glammr.
A CAPTURE Plan converts the method into a set of operating rules your salon controls. Before listing a single appointment on Glammr, a first plan should address the following.
A four-provider salon running five days per week with recurring midweek gaps and approximately three late cancellations per week.
Your existing booking software continues to manage everything it manages today. Glammr provides an additional recovery channel for selected capacity approaching expiry - alongside your current system, not in place of it.
An available appointment does not become recoverable simply because it has been listed. It requires a consumer who wants:
A structured test with a small number of services and a clear review point is the most effective way to evaluate whether Glammr makes commercial sense for your salon.
Ready to set up your CAPTURE Plan and run a controlled 30-day test?
Start My CAPTURE PlanThe most common question salons ask before joining Glammr is whether they retain control of their own calendar and pricing. The answer is straightforward.
No. Ghost Revenue is the gross appointment value attached to unused capacity across your entire calendar. CAPTURE identifies only the portion that may be commercially and operationally appropriate to pursue. Most salons begin with a small subset of their total Ghost Revenue figure.
No. Protecting your peak periods and high-demand services is central to the method - it is the P in CAPTURE. If a slot is likely to fill through your existing channels, it stays off the platform.
No. Glammr operates alongside your existing system. Your calendar, client records, staff schedules and normal operations remain with your current booking platform. Glammr provides an additional channel for selected recovery capacity only.
Yes. Your CAPTURE Plan specifies every participating service, provider, eligible time slot and price point. Nothing is listed without your configuration. You can modify or remove any listing at any time.
A listing may remain unbooked. Glammr records the service, timing, location and price data to help build local demand over time. No booking is guaranteed - and a 30-day test gives you the clearest picture of what demand currently exists in your location.
No. It is the recommended approach. A defined test period with a clear review point gives you real data rather than assumptions - and makes the decision to continue, adjust or stop straightforward.
Your Ghost Revenue result made the unused value visible. CAPTURE helps you protect what should remain untouched and build a controlled plan for the capacity genuinely approaching expiry.
